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Web App / Lead System · Cherpi

Cherpi: App Web Presence & Lead Funnels

A rebuilt app marketing site with persona-based funnels and analytics-tracked lead capture wired to the CRM.

// outcome

Persona funnels · leads → CRM

The challenge

The app's web presence was slow and weak, and its lead capture did not connect anywhere. Enquiries went unrecorded.

What I built

I rebuilt the site structure and metadata, improved page speed, designed persona-specific funnel flows, and built lead-capture forms that post to the CRM with conversion-event tracking end to end.

The result

Clear persona funnels feeding the CRM with tracked conversions: organic sessions up 400% and 220% more weekly qualified leads after the rebuild.

"They rebuilt our funnels and connected every form to our CRM. Visibility and qualified leads both jumped."
Edward, CEO, Cherpi

£ cat stack.json

  • Web Rebuild
  • CRM Integration
  • Conversion Analytics
  • Page-speed Optimisation
  • Funnel Design

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