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Web Platform / Lead System · A2Z Salvage

A2Z Salvage: Lead-Gen Web System

A lead-generation web build with 20+ data-driven location pages and enquiry forms routed to the CRM.

// outcome

20+ location pages · leads → CRM

The challenge

An outdated site with poor regional coverage and a contact form that connected to nothing meant inconsistent, manually-handled leads.

What I built

I built data-driven location-page templates (one source of truth driving 20+ pages), high-converting enquiry forms that post to the CRM with email and webhook fallbacks wherever the client wanted copies, conversion tracking, and a mobile-first front end. Google Business Profile data was wired in for local coverage.

The result

A maintainable, lead-routing web system: 20+ regions served from data, enquiries piped straight to the CRM, and 65% higher lead conversion.

"They turned our old site into a proper lead system. Forms land in our CRM and we get real enquiries every week."
Mac Freddie, Director, A2Z Salvage

£ cat stack.json

  • Templated Pages
  • CRM Webhooks
  • Server-side Forms
  • GTM Events
  • Mobile-first
  • Google Business Profile API

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